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How to Choose Keywords for Web Site Marketing
Brainstorm
One of the first steps of finding keywords for your web site is to brainstorm. List as many keywords that might pertain to your site as possible. Then refine that list to the ones most specific to your site.
Intuitive Evaluation
After your have a huge brainstormed list, go through your short list of ones best describing your site and see which ones are likely to meet the goals of your site. For example - if you own a site selling tires, some of your keywords might be: tires, tires for sale, discount tires, car tires, motorcycle tires, etc. Now, think about people searching for "tires" on your favorite search engine. These people could be looking to buy tires for any type of vehicle, in any location of the world. The keyword "tires" is extremely broad and therefore the people coming to your site from a search for "tires" could really be searching for a great number of things. Now image some one typing in "tires for sale." Well now we know that the people searching are likely looking to buy tires. Even though you may get more traffic from a keyword like "tires", the quality of traffic from a keyword like "tires for sale" will be much greater and your marketing efforts more likely to pay off.
Software Analysis and Research
Wordtracker & Overture are Huge Resources for Choosing Keywords
Wordtracker is a tool that evaluates keywords and produces a number which represents the value of marketing the keyword. Variables include volume of searches, number of competing sites, and other factors. Wordtracker is a great tool for finding new keywords and evaluating their worth. Web marketers can pay for word tracker services by the day, week or year.
Overture is actually now Yahoo! Search Marketing. This is pretty much the top pay-per-click search engine with the best tools. Signing up for an account will cost you, and a minimum monthly spend of $20 is enforced, yet the tools for determining keyword traffic are quite useful. Some of Yahoo! Search Marketing's Tools can be used for free. You may think "Blue Dog Widgets" is a great keyword, but after searching on Overture in the "Add Keywords" section, you may discover that not any one at all searches for the term, which makes it quite useless as far as search engine marketing.
Selecting keywords is one of the most important steps of search engine marketing. If you are new to the world of search engine marketing, it may be wise to consult with professional web marketers before you even build your site. When searching for a search engine marketing company, make sure to verify the results of the company's efforts before handing over any money. Some search engine optimization companies have even been able to get their clients banned from search engines - not something very easy to recover from as far as web marketing is concerned.
by Tad Coffin
BusinessCreatorPro.com
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