Domain registration – To keep your .com, you must pay a yearly registration fee. This can range from a few dollars to $35 a year or more. Paying a little more than rock-bottom to get better service is often a good route to go.

Hosting prices– How much is this site going to cost to host? A site must have a host computer that serves out pages to those coming to the site. Price factors include bandwidth and datatransfer, SSL certificates, merchant account fees, base hosting costs, and storage and backup fees. Backup services are essential to sites that collect valuable information such as online orders or survey results.

Design – A simple template web site can run you a few hundred bucks while a full custom Flash site with video and interaction can cost as much as you want it to – easily $20,000. The design of your site may be the only chance you get to make a positive impression on a potential client. It is important to have a professional design the presents your company powerfully and memorably.

Programming – Similarly to design, a simple newsletter or forum script could run in the hundreds or less, while a fully automated lead generation and sales tool web site run into the thousands and more easily. Site programming for basic sites can often be accomplished with pre-made scripts that cut down on cost, while unique and complex sites are generally scripted from the ground up. A hybrid of the two approaches can give you great flexibility in function while keeping costs down.

Marketing – If you build a web site and no one comes to it, there is not much point of having a web site. Marketing your web site should be budgeted from the beginning or you may find yourself building a web site that does nothing for your company.